The Broad

The Broad is a premier contemporary art museum located in downtown Los Angeles, renowned for its impressive collection of postwar and contemporary artwork. Founded by philanthropists Eli and Edythe Broad, the museum opened to the public in 2015 with the mission to make contemporary art accessible to everyone. The building itself is an architectural marvel, designed by Diller Scofidio + Renfro, featuring a unique honeycomb-like exterior called 'the veil' that filters natural light into the gallery spaces. Visitors can expect a dynamic and immersive art experience with a rotating selection of works from iconic artists like Jeff Koons, Yayoi Kusama, Jean-Michel Basquiat, and Cindy Sherman, among others.

Inside, the atmosphere is both modern and inviting, balancing the stark white galleries with innovative installations and interactive exhibits. One of the museum's signature attractions is Kusama's Infinity Mirror Rooms, which provide a mesmerizing optical experience. The Broad also includes a smaller collection of Spanish colonial art, offering a diverse perspective on visual culture. Visitors appreciate the museum for its thoughtful curation, free general admission, and engaging educational programs, making it a must-visit for art enthusiasts and casual visitors alike.

Located in the vibrant Grand Avenue cultural district, The Broad is conveniently adjacent to other landmarks such as the Walt Disney Concert Hall, making it easy to include in a day of sightseeing. Whether you're passionate about contemporary art or simply curious about the latest trends, The Broad offers a rich, inspiring environment. Its combination of groundbreaking art, innovative architecture, and accessible programming explains why it remains one of Los Angeles' most beloved cultural institutions.