The Broad is a premier contemporary art museum located in downtown Los Angeles, renowned for its impressive collection of postwar and contemporary artwork. Founded by philanthropists Eli and Edythe Broad, the museum opened to the public in 2015 with the mission to make contemporary art accessible to everyone. The building itself is an architectural marvel, designed by Diller Scofidio + Renfro, featuring a unique honeycomb-like exterior called 'the veil' that filters natural light into the gallery spaces. Visitors can expect a dynamic and immersive art experience with a rotating selection of works from iconic artists like Jeff Koons, Yayoi Kusama, Jean-Michel Basquiat, and Cindy Sherman, among others.
Inside, the atmosphere is both modern and inviting, balancing the stark white galleries with innovative installations and interactive exhibits. One of the museum's signature attractions is Kusama's Infinity Mirror Rooms, which provide a mesmerizing optical experience. The Broad also includes a smaller collection of Spanish colonial art, offering a diverse perspective on visual culture. Visitors appreciate the museum for its thoughtful curation, free general admission, and engaging educational programs, making it a must-visit for art enthusiasts and casual visitors alike.
Located in the vibrant Grand Avenue cultural district, The Broad is conveniently adjacent to other landmarks such as the Walt Disney Concert Hall, making it easy to include in a day of sightseeing. Whether you're passionate about contemporary art or simply curious about the latest trends, The Broad offers a rich, inspiring environment. Its combination of groundbreaking art, innovative architecture, and accessible programming explains why it remains one of Los Angeles' most beloved cultural institutions.
Highlights
- Yayoi Kusama's Infinity Mirror Rooms - an immersive and visually stunning installation
- Jeff Koons' playful and iconic sculptures, including 'Balloon Dog'
- The unique architecture of The Broad building with its honeycomb 'veil' design
Best Time to Visit
Weekdays, especially mornings shortly after opening (10 AM to 12 PM), to avoid large crowds and experience the exhibitions in a quieter setting. Early afternoon weekdays can also be ideal as weekends tend to be busier.
Insider Tips
- 1 Reserve your general admission tickets online in advance to guarantee entry and avoid long lines.
- 2 Book tickets early for the Infinity Mirror Rooms, as they are extremely popular and limited in availability.
- 3 Check out the museum's free guided tours or audio guides for enhanced understanding of the artworks.
Frequently Asked Questions
Yes, while general admission is free, tickets must be reserved online in advance as they often sell out quickly, especially on weekends.
Photography without flash is allowed in most galleries for personal use, but some special exhibitions may have restrictions. Tripods or professional gear require prior approval.
Yes, The Broad is fully wheelchair accessible, with elevators, ramps, and wheelchairs available upon request to ensure a comfortable visit for all guests.
Where to Stay Near The Broad
Compare prices across Booking.com, Hotels.com, Airbnb & more
More Museums & Galleries
The Getty
Art, architecture, and stunning gardens elevate your Los Angeles experience at The Getty.
Norton Simon Museum
Immerse yourself in art history with masterpieces by Picasso, Van Gogh, and Degas.
Natural History Museum of Los Angeles County
Explore ancient fossils and engage with vibrant exhibits at LA's premier natural history treasure.
Petersen Automotive Museum
Discover automotive artistry and innovation at Los Angeles' iconic Petersen Automotive Museum.
The Museum of Jurassic Technology
Explore the whimsical wonders of curiosity and creativity at this unique, enigmatic museum.
The Huntington Library, Art Museum, and Botanical Gardens
A cultural oasis blending exquisite art, rare books, and breathtaking botanical gardens.